Ecom Creative Performance

More winners. Faster.

Vantage is a performance creative agency for ecommerce brands. We turn ad data into concepts worth testing — then produce them. Your media buyer stays.

  • Shopify DTC
  • Meta-first
  • US brands · $30k+ monthly spend

Creative strategy

Video & static production

Structured testing

No media buying

Creative is the bottleneck

Your next winner starts with a better creative test.

One winner is not a pipeline.

Keep your media buyer. Add the strategy, production and learning loop that keeps new concepts coming.

Concept performance over time — index, 100 = launch 12 weeks

Illustrative model · not measured client performance

100 76 52 28 W0 W3 W6 W9 W12
One concept, no replacements Continuous concept pipeline
  1. 01

    Fatigue outruns production.

    The replacement should be ready before the winner fades.

  2. 02

    More cuts. Same hypothesis.

    New concepts test new angles, not just new openings.

  3. 03

    The learning gets lost.

    Every result should change the next brief.

Services

What we do

Strategy, production and iteration. One creative partner alongside your media buyer.

01

Creative Strategy

Account research, angle maps and briefs. A clear hypothesis before anything is produced.

02

Performance Ad Creative

Video and static ads built for Meta. Concepts, hooks and variants, directed and reviewed by people.

03

Testing & Iteration

Define the test. Read the result. Turn what worked into the next round.

Every round ships

  • Creative brief
  • Video + statics
  • Test plan
  • Read-back
  • Learning history

Creative performance, not media buying. Your buyer owns budgets, audiences, bidding and campaigns.

The system

A loop, not a delivery.

Six connected stages. Each round starts where the last one finished.

Stage Research
01 / Research

Read before you create.

Account history, competitor creative and customer language. A baseline before the first brief.

Account auditReview miningBaseline
02 / Strategy

One idea. One hypothesis.

Choose the angle, persona and win condition before production starts.

Angle mapHypothesisBrief
03 / Production

Built to test. Made to sell.

Video, statics, motion and existing footage. AI speeds up production; people direct and approve.

VideoStaticsHuman QA
04 / Testing

Your buyer stays in control.

Creative IDs, placement-ready files and a test plan. Your media buyer publishes and manages spend.

Creative IDsTest planWin condition
05 / Learning

Read the result. Name the limits.

Compare against the baseline. Record the evidence, confidence and possible confounders.

Read-backConfidenceFatigue signals
06 / Iteration

Compound what works.

Extend promising concepts. Close weak hypotheses. Build the next round from what you learned.

Next briefNew variantsLearning history
01 / Research

Read before you create.

Account history, competitor creative and customer language. A baseline before the first brief.

02 / Strategy

One idea. One hypothesis.

Choose the angle, persona and win condition before production starts.

03 / Production

Built to test. Made to sell.

Video, statics, motion and existing footage. AI speeds up production; people direct and approve.

04 / Testing

Your buyer stays in control.

Creative IDs, placement-ready files and a test plan. Your media buyer publishes and manages spend.

05 / Learning

Read the result. Name the limits.

Compare against the baseline. Record the evidence, confidence and possible confounders.

06 / Iteration

Compound what works.

Extend promising concepts. Close weak hypotheses. Build the next round from what you learned.

Back to research. Better informed.

Concept library

Different ideas.
Not just cuts.

A different angle. A specific buyer. A testable idea. See how a concept becomes a creative brief.

Example output · not client results

Woman examining her skin while filming a mirror selfie
CR-014 / V03Concept demo

I thought this was just what 40 looked like

AngleAging skin
AwarenessProblem-aware
FormatAI UGC
PersonaWomen 35–50
Controlled before-and-after comparison of a man's hairline
CR-021 / V01Concept demo

Three weeks in. Look at the hairline.

AngleVisible proof
AwarenessSolution-aware
FormatBefore / after
PersonaMen 28–44
Tired man awake on the edge of a newly unpacked mattress
CR-008 / V05Concept demo

Your mattress was never the problem

AngleMisdiagnosis
AwarenessUnaware
FormatTalking head
PersonaAdults 30–55
Split comparison between an at-home routine and a professional visit
CR-030 / S02Concept demo

$14 a month, or $180 a visit

AngleCost comparison
AwarenessMost-aware
FormatStatic
PersonaRepeat buyers
Four-frame diary showing enthusiasm, routine, progress and a plateau
CR-017 / V02Concept demo

Nobody warns you about month four

AngleTimeline honesty
AwarenessProblem-aware
FormatVO montage
PersonaLapsed users
Founder selecting the one stable formula from dozens of separated samples
CR-025 / V04Concept demo

We tested 40 formulas. One didn't separate.

AngleFounder proof
AwarenessSolution-aware
FormatFounder story
PersonaIngredient readers
Desk worker experiencing a recognizable mid-afternoon energy slump
CR-011 / V07Concept demo

It isn't discipline. It's your afternoon.

AngleReframe
AwarenessProblem-aware
FormatAI UGC
PersonaDesk workers
Magnifying glass pointing to the second line of a product label
CR-033 / S01Concept demo

Read the second ingredient. We'll wait.

AngleCategory contrast
AwarenessProduct-aware
FormatStatic carousel
PersonaComparison shoppers

Your concepts belong here.

Your product. Your buyers. Concepts built from your account history.

Get a creative audit
Creative intelligence

Data in.
Better briefs out.

Performance by angle, hook and persona. A written read-back turns the numbers into the next test.

Illustrative demo · 28 days
Demo creative spend $312,480 68% of account spend
Creative win rate 18.4% 7 of 38 concepts validated
Testing velocity 11/mo Concepts, not variants
CPA vs. control −22.7% Rolling 28 days

Validated winners in market

  • 7 concepts currently classified as validated or scaled, up from 4 last sprint.
  • 2 concepts flagged as fatiguing — replacements already briefed.

Where the spend went

Exploit — iterations on proven concepts 58%
Explore — new research-backed hypotheses 31%
Experimental — nothing like it in the account 11%

Sample account · all figures are illustrative, not client results

The knowledge system

Every asset carries its own record.

Every concept keeps its angle, persona, hypothesis and result. The next round starts with evidence, not a blank brief.

ProductPersonaAwarenessAngle ConceptHookFormatVariantPerformance

Illustrative record. Real client data stays inside the client portal.

Example record Sample data
ID
CR-014-V03
Product
Collagen gummies
Persona
Women 35–50
Awareness
Problem-aware
Angle
Aging skin
Concept
Mirror realization
Hook
“I thought this was just what 40 looked like”
Format
AI UGC · 9:16 · 0:24
Variant
V03 of 4
Spend
$41,206
Hook rate
33.7%
CTR
2.14%
CPA
$31.40
ROAS
2.41x
Next iteration Same concept · new persona
Classification

A good two days is not a winner.

A promising start is not a proven winner. Classification follows the agreed metric, baseline and evidence.

Early signal Promising direction. Not enough evidence to scale. Keep watching
Validated winner Beats the agreed benchmark with enough distribution. Iterate now
Scaled winner Holds the benchmark as spend increases. Protect and extend
Example sprint allocation
60 · Exploit
30 · Explore
10 · Experimental

Exploit

Extend concepts with a useful signal.

Explore

Test new research-backed hypotheses.

Experimental

Try a deliberately different approach.

Illustrative 60/30/10 mix, not a fixed rule. The split follows the account.

Onboarding

Your first
30 days

From the first baseline to the next round.

  1. Days 1–3

    Access, onboarding and brand mapping

    Read-only access, assets and brand boundaries. Build the baseline.

  2. Days 4–7

    Opportunity map, hypotheses, first briefs

    Prioritise opportunities. Approve hypotheses and briefs.

  3. Days 8–10

    First production delivery

    Video and statics, through human QA and into your review.

  4. From there

    Publish, read back, iterate

    Your buyer publishes. Results shape the next creative round.

Working targets, not guarantees. Access, assets and approvals within two business days keep the schedule moving.

Who you work with

Operators,
not a platform

Ecommerce operators, creative specialists and systems builders. One team owns the loop.

The agency is new. The ecommerce operating experience behind it is not.

  • Creative strategy & account

    One accountable lead for research, hypotheses and read-backs.

  • Production

    Video and statics built to brief. Human direction and sign-off.

  • Systems

    A shared portal, performance imports and a lasting learning history.

Pricing

Priced by scope,
not by spend

Build your monthly scope. See the number before the first call.

Founding engagements start at $1,800 per month

Strategy plus the production your account needs. Fixed before production. Never a percentage of ad spend.

Monthly output
Scope
Cadence and priority
Delivery cadence Weekly delivery adds 10% on production
Turnaround Priority (72h on approved briefs) adds 25% on production
Your scope $1,800 per month, USD · fixed before production
    Get a Creative Audit

    Starts at $1,800/month. Your chosen scope travels with the audit request.

    FAQ

    Straight answers

    Do you run our ads?

    No. We build creative, design tests and read results. Your media buyer publishes and manages budgets, audiences, bidding and campaigns.

    Who is this for?

    US Shopify DTC brands running Meta-first paid social, typically spending $30,000+ a month, with a media buyer in place and enough account history to learn from.

    What do we receive?

    Research, angle maps, briefs, produced video and statics, test plans, read-backs and iterations. Each concept has a hypothesis and win condition. Your portal keeps the full learning history.

    How fast is the first delivery?

    The first round targets days 8–10, assuming access, assets and approvals arrive within two business days. These are working targets; your agreed scope sets the commitment.

    How do you measure performance?

    Against a named baseline, metric and observation window. We record spend, attribution, confidence and possible confounders. Platform data shows what happened; it does not automatically prove why.

    Is AI making the ads?

    AI helps production move faster. People choose the angle, direct the work and approve every asset. Material marked confidential is excluded from third-party AI tools. Read our data policy.

    Who owns the creative and what about revisions?

    On payment, you own delivered creative and the underlying project files. Two revision rounds per asset are included against the approved brief. A replacement brief is a new concept. Terms.

    Do you have client case studies?

    Not yet. The agency is new. The concept library and dashboard are illustrative demos, not client work or reported results. The free audit lets you assess our thinking on your brand.

    Free Creative Audit

    Free.
    Recorded.
    Specific.

    A recorded review of your public creative. Three observations. Three tests to try next. No ad account access needed.

    1. 01

      Map repeated angles and missing personas.

    2. 02

      Find the clearest creative gaps.

    3. 03

      Prioritise three testable hypotheses.

    Public ads reveal creative choices, not spend or profitability. This audit assesses the creative mix, not your private numbers.

    You keep the analysis whether or not we ever work together.

    Request your creative audit

    Tell us which brand to look at.
    We need the store to find the ads.
    A valid work email, so we can send the recording.
    Pick a range so we know if we are a fit.

    Free audit